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AC vs- DC

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Nextek's AC vs. DC Video Nominated for Prestigious AICE Award

And the winner is.... That phrase was repeated 30 times at the Association of Independent Creative Editors awards held recently in New York City.  In catagories like "Automotive", "Comedy", "Montage" and "Dialogue", companies including American Express, General Motors, Coke and Adidas competed for the coveted awards.  Nextek was nominated in the "Design" catagory and although we didn't win, it was an honor to be thought of along side AT&T and Hyundai.  Click here for a complete list of 2011 AICE Award recepients and view their videos.

The Association of Independent Creative Editors (AICE) is an international association which represents the interests of independent creative editorial companies and their editors.

AICE is dedicated to the advancement and promotion of the creative editor and of the increasingly important role the creative editor plays in the media creation process. For example, more than 85% of all network television commercials edited in the United States and Canada are edited by AICE members.

With chapters in Chicago, Dallas, Detroit, Los Angeles, Minneapolis, New York, San Francisco and Toronto, AICE represents a significant segment of this vibrant sector and will continue to maintain its strong collective voice in the $5 billion commercial advertising industry.

Rapid advances in editing, graphics and audio technologies have created new tools which significantly broaden and enhance the editor's capabilities and influence. AICE members have been in the forefront of the technology expansion, researching, testing and adopting the latest tools and technologies to meet new creative challenges and opportunities.

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Nextek Newbie: Adventures in Energy

Let's face it, until I got this job the only time I ever thought about energy was when I didn't have it, and with my yard full of tall trees, that happens more than I'd like between April and November. I don't think that makes me different from most Americans.  As I've matured I have become more aware of my consumption...turning off lights, unpluging appliances that aren't in use, switching to CF light bulbs and don't even get me started on my composting, recycling and buying local habits. Then I got this job and by "this job" I mean my job assisting the CEO of Nextek Power Systems. Suddenly I was keenly aware that not only do I not think about energy, but I knew nothing about energy either.

My first weeks here were spent Googling every other word uttered by my co-workers.  What's PV?  Is a gigawatt a lot?  AC vs. DC?  Inverters?   Thomas Edison?  I hadn't thought about him since middle school!  It's been 6 months and I am building a vocabulary, but most importantly I am building a tremendous amount of respect for energy.

There is this worldwide conversation going on about the benefits of DC energy, it started as a murmur and it's revving up to be a full-blown roar soon.  It's not just a conversation for environmentalists or third-world countries either, it's a conversation with global corporate leaders, former United States presidents, utility companies and governments.  I think we've really got something special going on here and I know that we are standing on the verge of something huge.

These next couple of years are going to be an incredible journey, one I hope you'll join us on. Become part of  the conversation, start your own adventure in energy...

I know I'm glad I did.

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