Along with John Gerzema, we are very pleased to announce the release of his latest book, Spend Shift: How The Post-Crisis Values Revolution is Changing The Way We Buy, Sell and Live. Along with his partner Michael D’Antonio, a Pulitzer Prize-winning journalist, they spent the last two years gathering data, and traveling through Red and Blue states to understand how the Great Recession has affected people’s lives. Americans are not defeated by the downturn but instead are proudly returning to bedrock American virtues—thrift, faith, self-reliance, community, hard work and more—in order to build new lives of purpose and connection.

People still buy, but they’ve shifted from mindless to mindful consumption. And their every purchase is less about materialism and more about voting for their values with their dollars. The result is the first on-the-ground report from the quiet revolution of values that is remaking the American economy and reshaping the global marketplace.

If you want to know more about Spend Shift, read the Interview in Inc. Magazine, watch a video-podcast discussion with Spend Shift's Authors or support Spend Shift by purchasing it on Amazon.

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